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Apple is the world’s first trillion dollar brand in the 2024 Kantar BrandZ Most Valuable Global Brands
Apple is the world’s first trillion dollar brand in the 2024 Kantar BrandZ Most Valuable Global Brands 
Source: © 123rf A CMO study has found that chief marketing officers appear clear, confident, and intentional in where Gen AI integration and application will deliver the best results in marketing process improvement and execution in 2024
A clear and confident shift in marketing technology as CMOs embrace AI

22 May 2024

Africa's most valuable brands demonstrate resilience and growth as MTN remains dominant
Africa's most valuable brands demonstrate resilience and growth as MTN remains dominant

1 Jun 2023

Top 10 fastest growing economies in Africa in 2018
Top 10 fastest growing economies in Africa in 2018

7 May 2018

Airbnb global study reveals millennials as predominant travel consumers by 2025
Airbnb global study reveals millennials as predominant travel consumers by 2025

3 May 2018

#AfricaMonth: Africa's youth represent hope for the future
#AfricaMonth: Africa's youth represent hope for the future

  2 May 2018

Chief marketers believe their jobs are at risk if customer experience strategies fail
Chief marketers believe their jobs are at risk if customer experience strategies fail

2 May 2018

Investor sentiment high in Africa
Investor sentiment high in Africa

27 Apr 2018

Table 1: The contribution of market forces that alter brand purchase behaviour across regions
Brand building in Africa: Demystifying the African marketplace

, Ipsos  25 Apr 2018

'Africa Rising' is a global megatrend - Euromonitor
'Africa Rising' is a global megatrend - Euromonitor

  24 Apr 2018

African youth demand a seat at the table
African youth demand a seat at the table

24 Apr 2018

Kenyan mobile consumer feedback company secures $3.5m investment
Kenyan mobile consumer feedback company secures $3.5m investment

24 Apr 2018

Book launched on Africa's free trade agreement
Book launched on Africa's free trade agreement

23 Apr 2018

(c) Ventsislav Bratovanov -
The line between news and advertising is blurring, according to study

20 Apr 2018

Barclays Accelerator.
Why African banks must work with fintech startups

  13 Apr 2018

Imad Mesdoua, senior political risk consultant at Control Risks.
Political risk impacts on dealmaking in Africa

10 Apr 2018

Asia's pay-TV subs with 4K STB reach 53.6m
Asia's pay-TV subs with 4K STB reach 53.6m

3 Apr 2018

(L to R): Thierry Zomahoun, president and CEO of AIMS, and founder and chair of NEF, Elsevier CEO, Ron Mobed.
New scientific publication boosts African research

28 Mar 2018

Caroline Kende-Robb is chief advisor to Rt. Hon. Gordon Brown, chair of the UK Education Commission.
These are the eight reasons why 2018 could be Africa's year

  27 Mar 2018

Bradley Elliott, founder of Continuon.
World's first social influencer survey results reveal the power of authentic online influence

  23 Mar 2018

Consumer confidence in Africa reaches an all-time high in February
Consumer confidence in Africa reaches an all-time high in February

13 Mar 2018

African Development Bank and its East and North African Governors.
Africa's growing youth population is a global 'growth engine'

12 Mar 2018

Youth, economy on Africa agenda at Commonwealth Africa Summit
Youth, economy on Africa agenda at Commonwealth Africa Summit

12 Mar 2018

Nomfundo Dlamini, Tank Research founder.
Marketing is key in medicines distribution in Africa

  8 Mar 2018

Dustin Homer is director of client solutions, Fraym.
Africa Rising: How Geospatial data analytics is transforming governance on the continent

  6 Mar 2018

Africa's growth story celebrated
Africa's growth story celebrated

5 Mar 2018

Investing in media measurement in Africa
Investing in media measurement in Africa

1 Mar 2018

Dr William Mapham. Image © Christopher Larson/Scott Gorman.
#Designindaba2018: SA's crowd-sourced solution for a global problem

  22 Feb 2018

Johanna McDowell. Image provided.
Marketers to take digital in-house at unprecedented rate

  22 Feb 2018

Don't overlook consumers in Africa's rural areas
Don't overlook consumers in Africa's rural areas

  20 Feb 2018

Africa's consumer goods and retail sectors driven by expanding middle class, tech development
Africa's consumer goods and retail sectors driven by expanding middle class, tech development

1 Feb 2018

Next Einstein Forum survey to measure gender gap in African STEM education
Next Einstein Forum survey to measure gender gap in African STEM education

26 Jan 2018

Image credit: bruce mars via
Top ten global consumer trends

23 Jan 2018

More Research news

More news

Airbnb global study reveals millennials as predominant travel consumers by 2025
Airbnb global study reveals millennials as predominant travel consumers by 2025

3 May 2018

#AfricaMonth: Africa's youth represent hope for the future
#AfricaMonth: Africa's youth represent hope for the future

  2 May 2018

Chief marketers believe their jobs are at risk if customer experience strategies fail
Chief marketers believe their jobs are at risk if customer experience strategies fail

2 May 2018

Investor sentiment high in Africa
Investor sentiment high in Africa

27 Apr 2018

Table 1: The contribution of market forces that alter brand purchase behaviour across regions
Brand building in Africa: Demystifying the African marketplace

,   25 Apr 2018

'Africa Rising' is a global megatrend - Euromonitor
'Africa Rising' is a global megatrend - Euromonitor

  24 Apr 2018

African youth demand a seat at the table
African youth demand a seat at the table

24 Apr 2018

Kenyan mobile consumer feedback company secures $3.5m investment
Kenyan mobile consumer feedback company secures $3.5m investment

24 Apr 2018

Book launched on Africa's free trade agreement
Book launched on Africa's free trade agreement

23 Apr 2018

(c) Ventsislav Bratovanov -
The line between news and advertising is blurring, according to study

20 Apr 2018

Barclays Accelerator.
Why African banks must work with fintech startups

  13 Apr 2018

Imad Mesdoua, senior political risk consultant at Control Risks.
Political risk impacts on dealmaking in Africa

10 Apr 2018

Asia's pay-TV subs with 4K STB reach 53.6m
Asia's pay-TV subs with 4K STB reach 53.6m

3 Apr 2018

(L to R): Thierry Zomahoun, president and CEO of AIMS, and founder and chair of NEF, Elsevier CEO, Ron Mobed.
New scientific publication boosts African research

28 Mar 2018

Caroline Kende-Robb is chief advisor to Rt. Hon. Gordon Brown, chair of the UK Education Commission.
These are the eight reasons why 2018 could be Africa's year

  27 Mar 2018

Bradley Elliott, founder of Continuon.
World's first social influencer survey results reveal the power of authentic online influence

  23 Mar 2018

Consumer confidence in Africa reaches an all-time high in February
Consumer confidence in Africa reaches an all-time high in February

13 Mar 2018

African Development Bank and its East and North African Governors.
Africa's growing youth population is a global 'growth engine'

12 Mar 2018

Youth, economy on Africa agenda at Commonwealth Africa Summit
Youth, economy on Africa agenda at Commonwealth Africa Summit

12 Mar 2018

Nomfundo Dlamini, Tank Research founder.
Marketing is key in medicines distribution in Africa

  8 Mar 2018

Dustin Homer is director of client solutions, Fraym.
Africa Rising: How Geospatial data analytics is transforming governance on the continent

  6 Mar 2018

Africa's growth story celebrated
Africa's growth story celebrated

5 Mar 2018

Investing in media measurement in Africa
Investing in media measurement in Africa

1 Mar 2018

Dr William Mapham. Image © Christopher Larson/Scott Gorman.
#Designindaba2018: SA's crowd-sourced solution for a global problem

  22 Feb 2018

Johanna McDowell. Image provided.
Marketers to take digital in-house at unprecedented rate

  22 Feb 2018

Don't overlook consumers in Africa's rural areas
Don't overlook consumers in Africa's rural areas

  20 Feb 2018

Africa's consumer goods and retail sectors driven by expanding middle class, tech development
Africa's consumer goods and retail sectors driven by expanding middle class, tech development

1 Feb 2018

Next Einstein Forum survey to measure gender gap in African STEM education
Next Einstein Forum survey to measure gender gap in African STEM education

26 Jan 2018

Image credit: bruce mars via
Top ten global consumer trends

23 Jan 2018

Quality content is key to advertising success irrespective of reading platform
Quality content is key to advertising success irrespective of reading platform

12 Dec 2017

Less than 30% of Africa's e-commerce startups profitable
Less than 30% of Africa's e-commerce startups profitable

  8 Dec 2017

The World’s Most Eligible Bachelor campaign.
APA results: Kenya's thriving advertising industry

4 Dec 2017

Brands: Meet the #UntaggableForce
Brands: Meet the #UntaggableForce

  30 Nov 2017

Three key trends for African economic growth in 2018
Three key trends for African economic growth in 2018

16 Nov 2017

#Trending: The rise of consumer resilience
#Trending: The rise of consumer resilience

  7 Nov 2017

The digital elephant in the room... Image credit: Jan Mik © –
Reimagining marketing: Brand building in the digital age

  6 Nov 2017

(c) Karol Kozlowski -
Pay-TV market reaches 23.7m African subscribers

5 Oct 2017

Kenya election annulment: What are Kenyans talking about?
Kenya election annulment: What are Kenyans talking about?

  5 Oct 2017

Multinationals seek local presence in Africa
Multinationals seek local presence in Africa

27 Sep 2017

Publishers share greatest threats, fears for 2018 media industry
Publishers share greatest threats, fears for 2018 media industry

21 Sep 2017

More Research news

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