As 66% of Beeld readers holidayed with their families during the past 12 months, the Beeld Holidaymakers Expo, scheduled for February 2006, compliments the daily paper's affluent readership profile.
Beeld Holidaymakers Expo will benefit from extensive pre-exposition coverage of products, services, prizes and special offers and Beeld readers will be well-informed of what is on display.
Gavin Rheeder, Beeld Marketing Communications Manager, says: "Exhibitions are about more than just the expo days, or the number of feet through the doors. Exhibitors at Beeld Holidaymakers Expo will benefit from prior newspaper exposure as well as interaction with visitors over the three-day period.
"We are confident that the Beeld Holidaymakers Expo will develop into the leading holiday industry exhibition in South Africa. Tourism is essential to our country, and Beeld is proud to assist South Africa's fastest growing industry to grow and expand."
