Newspapers will survive the Internet, says Google exec

That's the view of Google executive Santiago de la Mora who believes that just as VHS, and later DVD, didn't kill cinema, websites and electronic readers won't stop the printing presses.

However, newspaper publishers can't ignore the Internet. “The challenge for newspapers is how they make content relevant for Internet users,” De la Mora says. “That means going further than they do in print, enhancing content and making it more relevant.”

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