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Fashion Media appoints Sean Reed as CEO

10 Aug 2011

The new Unlimited subsidiary, Fashion Media, has appointed Sean Reed as CEO. He was chief operating officer at Primall Media for four years and before that, MD at Primedia Face 2 Face for eight years.

Sean Reed

The subsidiary is ready to evolve Edgars, Red Square and Temptation's store window display areas into 3D industrial brand theatres.

Reed says, "I am relishing the growth prospects we are forging, as the group offers advertisers even more great avenues to marketing brands within the shopping mall environment."

Ken Varejes, CEO of Unlimited, adds, "He is the best person to build and grow our new subsidiary, ensuring it not only complements our sister retail advertising and activation specialists, Primall Media and Mall Active, but also allows advertisers to expose brands to consumers in the closest possible way within the store."