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Ornico increases media and brand intelligence footprint across Africa
Combining smart technologies with human analytical insight, Ornico now enables advertisers and marketers to take a standardised approach to media and Brand Intelligence® across the continent. This will enable brands to harmonise and better understand African media consumer habits, practices and brand performance across eighteen major markets which will in-turn lead to better advertising and marketing investments.
![Ornico increases media and brand intelligence footprint across Africa](https://biz-file.com/c/1911/525863-700x495.jpg)
Oresti Patricios, CEO of OrnicoGroup, believes it is critical to measure and evaluate brand performance across a wide range of disciplines. “The proliferation of media has created an avalanche of noise – advertising, social media posts, news commentary, entertainment, etc. Consumers do not just see your brand but also your competitors and many other issues also vie for their attention. Measuring your strategies and tactics and adapting where required is critical, particularly in the African space.”
With the recent Russia-Africa Summit held in October and the Bank of America reporting that Africa will become the land of opportunity for investors should the US and China trade war ease, it is clear that there is great interest across the globe to tap into the massive opportunities that Africa presents.
The need for insights and intelligence gained from media channels on the continent is hence becoming critical for brands wanting to monitor developments and opportunities.
- Ornico releases SA social media landscape report 2024 - Now available for download02 Jul 09:42
- SA Social Media Landscape Launch Webinar – 28 June 202425 Jun 10:26
- Ornico unveils financial services insights from 202330 May 11:00
- Provide your insights for the 2024 Social Media Landscape Research16 May 13:12
- Ornico celebrates win at the Global AMEC Awards 202329 Nov 10:05
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