This week, we go behind the selfie with Atisha Gopichund-Lutchman, techno marketing director at Saint-Gobain sub-Saharan Africa.
Gopichund captions her #BehindtheSelfie feature as follows: ”What I love about my job is that we can innovate and introduce new products and technologies that improve daily life.”
1. Where do you live, work and play?
I was born and raised in Durban, but for about the last 16 years have lived and worked mostly in Johannesburg’s northern suburbs.
Every so often, I put on my safety shoes, hard hat and high-viz vest (safety first!) to visit our different manufacturing sites sprawled across various locations further east of JHB.
2. What’s your claim to fame?
Of interest, I have a Masters in civil engineering: Storm water management, but I found my niche in techno marketing. I’m responsible for market analytics, technology, product, technical and sectoral developments related to building materials and the built environment.
3. Describe your career so far.
I have been in the building manufacturing industry for over a decade. My studies and career started in civil engineering, with work experience in designing and supervising the construction of roads, buildings and water supply.
In my current capacity as techno marketing director for Saint-Gobain sub-Saharan Africa, I was recently appointed to the board of directors for the region.
I am responsible for assessing and formulating growth strategies and creating business opportunities by cross-linking markets, solutions and technologies.
4. Tell us a few of your favourite things.
New experiences with my family and the simple pleasures of good food and good company. I also cherish my personal reflection time.
5. What do you love about your industry?
Simply put… We make living, working and play spaces better! I love that we can innovate and introduce new products and technologies that improve daily life.
Multiple product developments and enhancements, retail and brand campaigns, customer events, targeted digital initiatives.
11. Tell us some of the buzzwords floating around in your industry at the moment, and some of the catchphrases you utter yourself.
Build clever
Time is money
12. Where and when do you have your best ideas?
When I am out of the office environment. Usually during an evening walk, in the shower, over weekends. I guess when my brain isn’t feeling the pressure!
Atisha Gopichund is a wife, mother and businesswoman working in the interior construction sector. I asked her to let us in on the challenges she has faced working in such a male-dominated industry and for some words of advice to other women facing similar challenges in business...
Leigh Andrews AKA the #MilkshakeQueen, is former Editor-in-Chief: Marketing & Media at Bizcommunity.com, with a passion for issues of diversity, inclusion and equality, and of course, gourmet food and drinks! She can be reached on Twitter at @Leigh_Andrews.
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Jessica Tennant 3 Aug 2018
