Rihanna releases unisex skincare line Fenty Skin
According to a press statement, the new skincare brand is the "culmination of Rihanna's global experiences, personal skincare journey and unwavering mission to provide simple solutions for all skin tones and types". As a result, Fenty Skin has been designed to deliver clean, value-packed, multitasking products that work seamlessly with makeup.
Fenty Skin products have been tested on all skin tones, textures and types to ensure they would be effective for everybody, the brand said.
The gender-neutral Fenty Skin product line comprises three 2-in-1 products, collectively known as the Fenty Skin Start'rs: Total Cleans'r Remove-It-All Cleanser ($25), a makeup remover-cleanser; Fat Water Pore-Refining Toner Serum ($28), a toner-serum hybrid; and Hydra Vizor Invisible Moisturizer Broad Spectrum SPF 30 Sunscreen ($35), a moisturiser-sunscreen.
The range is said to feature clean, vegan, gluten-free and oil-free formulas. It combines globally-sourced ingredients like vitamin C-rich Barbados cherry, with gold standard skincare ingredients, like hyaluronic acid and niacinamide. The products feature warm, tropical scents inspired by their ingredients like Barbados cherry, coconut and fresh desert melon.
"After years of feeling overwhelmed by all the skincare choices and a bad experience with a product that discoloured her skin as a teen, Rihanna dreamed of creating a line that was easy and effective. Now, she's created an approachable skincare brand built on years of unparalleled experience, access and education, representing everything she wished she had known when she was younger," the brand said.
To make packaging more earth-conscious, Fenty Skin has eliminated boxes where possible, incorporated post-consumer recycled materials and created refill systems where feasible.
Skincare expert and licensed esthetician Sean Garrette has been appointed as a Fenty Skin ambassador.
Fenty Skin has launched exclusively on FentySkin.com, with international shipping available.
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