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Kulula shakes up SA's cellphone market

With the unbridled growth of South Africa's mobile telecommunications market, kulula has launched a unique ‘browse, build and buy' website for cost-conscious consumers to browse cellphone packages from the three network operators.

Powered by Altech Autopage Cellular, kulula connect offers online shoppers a choice of the latest phones and 3G modems from leading manufacturers and the ability to tailor their packages from Cell C, MTN and Vodacom. As South Africa's largest independent provider of cellular telephony, Altech's extensive buying power translates into a comprehensive range of packages online, backed up by a full-service call centre and delivery within less than a week.

“Life is complicated enough and buying an affordable phone shouldn't be,” says Gidon Novick, CEO of kulula, South Africa's largest online retailer. “As a trusted internet brand we're adding cellphones, as well as wireless internet access, to the kulula online experience.”

In South Africa there are 45 million cellphone connections, with about 34 million cellphone users, according to Arthur Goldstuck, managing director of World Wide Worx, a leading South Africa-based communications technology consultancy.

“This unique website makes cellular shopping more accessible and simple,” explains Stephen Blewett, MD of Altech Autopage Cellular. “Set up to offer cellular and broadband solutions to suit consumers' different needs, all products available on kulula connect are backed up by Altech Autopage Cellular's reliable service.”

Deals on the website include monthly subscription charges as low as R30 per month, based on a 24-month contract. For each package, the price includes VAT, a free SIM card, free connection and free delivery. In addition, some deals include kulula air vouchers to use towards any flight booked on For example, with the purchase of a Samsung U900 Soul package, kulula air will include R2000 worth of flights.

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