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Sta Sof Fro and Provantage style consumers
The recent Sta Sof Fro activations added a healthy sheen to hair and a spring in the step of consumers. Implemented by Provantage, the activations took place in a number of busy malls frequented by shoppers in the Sta Sof Fro target market.
Trained promoters and hair stylists demonstrated product use and explained the range. Pamphlets and coupons were distributed, encouraging consumers to purchase the products from the nearby stores. The response from shoppers was extremely positive with many of them eager to learn more about the hair care and styling products.
Provantage is one of the largest and most innovative end-to-end integrated marketing solutions and media businesses in Africa, extended over multiple key consumer touchpoints and covering a range of environments and audience segments. Operating across the MEA region, Provantage offers a comprehensive range of products, services, and integrated solutions, including brand activation, in-store and trade media services, field sales and compliance auditing, transit media, mall media, billboards, street furniture, golf course media and airport advertising. The company is a Black-owned, B-BBEE level 1 contributor, and proud member of the ACI, DPAA, OAAA, WOOHO, OMC and POPAI.
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