Aged bottled pot-still brand, AU.RA commands top price

The luxury connoisseur 30-year-old brandy from an extremely rare blend of superior pot-stills is decanted into hand-blown bottles and features a hand-crafted silver pendant. Mostly 30 years' old, the blend does include components aged for as long as 40 years. However, according to South African brandy legislation, the age claim on the bottle must reflect the youngest elements in the blend.

Each bottle, housed in a hand-turned solid oak case created by architect and specialist furniture designer James Mudge, is delivered to individual buyers in person and comes with a certificate of authenticity.

So strong is the interest in this exclusive pot-still that ahead of the release, a bottle was purchased by an unidentified Kenyan buyer for the equivalent of R30 000, more than double the domestic price.

According to Van Ryn's spokesperson, Shelley Ellse, the momentum generated by the rare release is consistent with the growth of the Van Ryn's Collection Reserve range that has seen sales double over the past year. "It's important to stress that these brandies are limited-edition offerings and not made in large volumes. Nevertheless, the profile of the brand, as arguably South Africa's most awarded name in brandy, has certainly helped to catapult it into the spotlight."

While AU.RA is sold exclusively from Van Ryn's, where a private phone line has been installed for those interested in acquiring a bottle, the brandies in the Van Ryn's Collection Reserve, comprising a 10, 12, 15 and 20 year old, are available from specialty stockists nationally. They range in price from R260 to R1 250 a bottle.