Marketing & Media trends
Industry trends
BizTrends Sponsors
Subscribe & Follow
Trending
- Vicinity Media: How we use DOOH in our retail solutionSharné Daniels, Chanté Naidoo & Olav Westphal
Oystercatcher is the new black
![The credit card-sized Z-CARD used as part of the Black Oystercatcher marketing campaign to launch its new brand look.](https://biz-file.com/c/1502/257398.jpg)
The label and logo also now include two Black Oystercatcher birds. The birds are classified as near threatened in South Africa. "These birds are not only special because of their conservation status. They also pair for life. We believe this relationship also captures the soul of Black Oystercatcher Wines - our partnership with the slow-ripening grapes, and our partnership with our customers, stakeholders and friends," says Black Oystercatcher founder, Dirk Human.
Black Oystercatcher Wines released three new vintages in December: the 2014 Sauvignon Blanc, the 2014 Rose and the 2012 White Pearl. The former two vintages carry the new label.
For more information, go to www.blackoystercatcher.co.za.
![](/res/img/s.gif)