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Cleaning up South Africa with 'Luck Can'

Keeping the environment clean is a costly business, but two South African entrepreneurs have come up with a solution to assist in keeping our environment clean, whilst rewarding consumers for making an effort, and in addition, using this solution as a marketing tool for companies to promote their brand or range of new products.

'Lucky-Can Africa cc' is a newly formed South African entity that is owned and operated by Yuri Adir, who has been appointed by the Swiss based Lucky Can Technology as the principal franchiser to the Southern African region, and holds sole rights to the invention. Heading up the Western Cape region franchise is Vernon Joshua.

"We were introduced to the system of Lucky Can in Europe and knew the SA market was completely untapped. We knew that South Africans on the whole are committed to recycling and a clean environment, but find it a hassle. We looked at the simplicity and ease of the Lucky Can machines, and that people depositing cans into the machine are rewarded a 'prize' for making an effort to keep the environment clean", says Joshua, "Our aim is to introduce Lucky Can machines to the Cape market first, and position them in convenient places, such as supermarkets, shopping centres, and service station convenience stores."

The Lucky Can machines offer marketers an opportunity to brand the machine, flight their adverts and offer discounts or products that are new on the market. It's a win-win situation for everyone. "Added to all the above there is still more added value to the entire concept of Lucky-Can, and that is one of employment. Each machine will offer a person a job," Says Joshua.

Could Lucky Can be the answer to our waste issue also? Plans are already underway to adapt the can machine to cater for waste such as oil cans, cell phone batteries, plastic bottles, etc. The Lucky Can concept is a proven concept in Europe and these two entrepreneurs have the South African waste market at their doorstep with their solution.

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