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Beeld and Montecasino bring the best of the west together
Beeld has launched Wes-Beeld, a community focused insert, specifically intended to cater to the Afrikaans-reading population in the West Rand metropolis. To create awareness of its availability every Friday in Beeld among targeted readers, Wes-Beeld and Montecasino jointly branded a Mega Bus using ComutaNet as the conduit.
"The collaboration between Beeld and Montecasino was an effective and winning approach as both these products are preferred and appreciated brands in the West Rand region. A growing subscriber base in the district has indicated that Wes-Beeld is fast becoming the West Rand's favourite read, while Montecasino has always been the residents' number one casino.
"As most readers are familiar with Montecasino and consider it their ultimate social establishment, we trust that the link between the two brands will generate awareness for Wes-Beeld and favourably position it as a must-read, every Friday," says Pieter Bruwer, Advertising Manager for Beeld.
