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Programmatic Campaign Specialist - OOH Johannesburg

Medical advertising gets the nod

26 Jan 2010

Using TLC's medical holding, Netcare and Medicross clinics, Aspen was able to advertise its new scheduled sleep deprivation product in the exact place that consumers, wanting to correct their sleeping patterns, were most likely to see the ad.

"Twenty-six Netcare and 35 Medicross clinics carried the client's communication, empowering consumers to enquire about the product directly with their medical practitioners," says TLC's Brett Tucker. "Scheduled products can be tricky to advertise which is why a dedicated medical holding like ours is the perfect avenue to engage directly with pharmaceutical manufacturers' target audience with zero wastage."

The three-month campaign was placed in both men's and women's washrooms and in busy consumer traffic areas within the clinics.