Subscribe & Follow
Trending
Advertise your job vacancies
Jobs
- Experienced Model Booker (Agent) Cape Town
- Social Media Head Cape Town
- Creative Director Stellenbosch
- Digital Graphic Designer Cape Town
- Junior Graphic and Web Designer Pretoria
Capitalising on Twitter trends to amplify your brand
5 Sep 2017
Businesses have realised that social media is an effective and lucrative avenue to reach customers. With the saturation of brands marketing their products and services on social channels, a lot must be done to catch the attention of potential online customers. More and more we're seeing brands hop onto the ‘trending topics band-wagon' on social media. The trick is to be both on-trend, and also link it back to your brand.
Lukas Gojda © 123RF.com
A brand that has successfully pulled this off is Nando’s. They always manage to be on the pulse of what everyone is talking about on social media, give the right kind of commentary and market their product at the same time. An example of this was their Reconciliation Day campaign, where they urged local celebs who’d had public spats to come together at Nando’s and reconcile over some tasty, flame-grilled chicken. They tagged feuding celebs, such as AKA and Black Coffee, Somizi and Bonang and Lerato Kganyago and Tbo Touch.
.@RealBlackCoffee in the spirit of Reconciliation Day,@NandosSA has reserved a table for you & @AKAWorldwide #NoBeef https://t.co/QCHvVwQxUk pic.twitter.com/vkkTo3nxd0
— NandosSA (@NandosSA) December 15, 2016
.@somizi we’ve reserved a special table for you and @bonang_m to break bread this Reconciliation Day #NoBeef https://t.co/6oCGxfEQPv pic.twitter.com/NVRtSLZ17S
— NandosSA (@NandosSA) December 14, 2016
.@leratokganyago in the spirit of Reconciliation Day,we’ve reserved a special table for you and @iamtbotouch #NoBeef https://t.co/vDf6glT0y6 pic.twitter.com/0FwxkCR9uh
— NandosSA (@NandosSA) December 15, 2016
By being aware of a popular meme that only regular social media users would understand, they managed to get high engagements. They used the well-known meme which compares ‘You’ – a bland looking, generic sandwich – to ‘the guy she tells you not to worry about’ – the delicious Jimmy John’s sandwich. This really resonated with their audience, as most of us can relate to feeling insecure about someone our significant other told us not to worry about! They were smart to put their sandwich in the more desirable position.
You vs. the guy she tells you not to worry about. pic.twitter.com/k6a5y4a7Od
— Jimmy John's (@jimmyjohns) August 18, 2016
