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#Trending: Happy birthday Twitter!

Twitter turned 10 yesterday, 21 March, and the hashtag #LoveTwitter trended. Of course. Brands, celebs, football teams, news media and Twitter itself, reminisced on the good times since this social network revolutionised global communication and breaking news.



Twitter founder and current CEO Jack Dorsey sent his first tweet 10 years ago on 21 March 2006. Twitter is now a global force: loved by celebrities, used by bad guys and politicians alike. And in between there’s the rest of us, reading the news, following people we respect or are interested in, rallying behind social causes, starting a revolution, tracking memes, outing the haters, standing up to the trolls, actively involved in the conversation or just following and lurking in the cyber shadows.

Twitter, which brings in $500m every quarter, is the town hall of the olden days, office water cooler chitchat, a bar fight, gossip from the smokers’ corner, coffee shop camaraderie, a global news network… all in 140 characters, or as American comedian @MargaretCho says, “Less than a sonnet, more than a soundbite”.

#Trending: Happy birthday Twitter!

Twitter thanked all its fans and specific celebrity users for amplifying the social network. Users rallied around the hashtag #LoveTwitter to express their views on Twitter.

Wired had a great tweet history of Twitter, describing it thus: “People rightfully complain that the platform can be a hotbed for hostility. It also offers a loudspeaker for the disenfranchised, but swarms of voices also silence through harassment. It’s a company, it’s a platform, and it’s the world’s biggest cocktail party. That means sometimes it’s a mess.”

From Dorsey’s first tweet to the evolution of Twitter as a celeb stalking tool to breaking news service, the power of real-time events and an organising tool for revolutions, Wired charts the most famous milestones of Twitter.

Public space


The New York Times polled influential Twitter users to find out how Twitter has redefined the conversation. #BlackLivesMatter activist Deray McKesson @DeRay, said Twitter has redefined the concept of “public space”. Author @JoyceCarolOates said Twitter offers “a window… into other lives and perspectives”.




Fast Company hosted a virtual retrospective with early adopters of the social network, originally called ‘Twttr’. For many the reality of the power of Twitter hit home during breaking news when the news started coming from people on the ground instead of news outlets. That is when it changed and became the powerful tool it is for people in the media and anyone who wants to insert themselves into a story or conversation.

One of the best summaries of what Twitter has meant to many, the good and the bad, is summed up in the New York Times article, by activist Rachel Dolezal @RachelaDolezal, whose relationship with her Twitter followers changed when she was publically shamed for allegedly lying about her race: “I would describe my first experiences with Twitter (before June 2015) as positive. It felt good to be able to have a platform for networking with others globally around shared goals, causes and interests. I saw Twitter as a tool for education, awareness and networking — a platform that could organize activism and positive change. My experience changed when my personal life and identity came under such fierce media scrutiny last summer. In the wake of negative press, my relationship with Twitter switched instantly from love to hate. What once was a casual and positive place to go online became a space where I was mocked, bullied and even threatened. Twitter is as good as the people who use it…”

Locally, @JHBPRGirl says Twitter is great for keeping your audience updated in a crisis; and helps you keep tabs on clients, competitors, media and influencers.




US brand @DennysDiner reminisced about the early days before trolls were a thing and brands got excited about Twitter as a ‘direct PR tool’. LOL!




Top tweets


Newsweek did a roundup of the top weirdest tweets sent in the last 10 years. They call it their ’10 best tweets’, but that is doubtful as there are no nude Kim Kardashian selfies included to break the interwebs.

Or this one from actor @Sethrogen poking fun at Kim Kardashian and Kanye West in a pre-wedding photo shoot for Vogue, highlighted by Twitter in their ‘honour roll’ yesterday.




The UK’s Telegraph newspaper compiled a list of its ‘100 greatest tweets of all time’ which is an #awesome #list #LOL.

Of course, the debate now moves to the next 10 years, with AdWeek asking how Twitter will capture the next generation. It concludes that its future is dependent on whether millennials and generation Z will show up to take part in the tweet storm.

Numbers game


The best Twitter listicle comes from Campaign magazine with great Twitter facts, like the fact that the Oscars ‘selfie’ tweeted out by Ellen DeGeneres @TheEllenShow is the most retweeted tweet of all times: 3.3 million. Or that the most retweeted hashtag tradition is #FF (follow Friday); and that the word “love” has been mentioned on Twitter 34.8 billion times!

More stats from blogs on Twitter:
    • Number of people that use Twitter: 320 million
    • Estimated number of registered users on Twitter: 1.3 billion
    • Unique monthly visitors to Twitter.com (desktop and mobile): 120 million
    • Daily active Twitter users: 100 million
    • Average number of followers per Twitter user: 208
    • Number of Twitter accounts that have ever sent a tweet: 550 million
    • Percentage of active Twitter users that log onto it more than once a day: 34%
*Source: DMR.

It’s the celebrities of course who win with followers, not necessarily erudite content, in the top 10 most followed on Twitter:*Source: FriendorFollow.

And when it comes down to the network, this is why Twitter is the greatest network, as summed up by this user @karenmcgrane: “Twitter is for strangers you should be friends with”. Well, some of them. The rest are just looney tunes.




SOURCE

TRENDAFRiCA.co.za
TRENDAFRiCA is a trend watching portal on consumer insight, research and trends from South Africa and further afield on the continent of Africa. It includes DAiLY trends headlines from around the world, influential Trendspotter columnists and in-depth reports on industry segments. Louise Marsland is the founder and editor.
Go to: www.trendafrica.co.za

About Louise Marsland

Louise Burgers (previously Marsland) is Founder/Content Director: SOURCE Content Marketing Agency. Louise is a Writer, Publisher, Editor, Content Strategist, Content/Media Trainer. She has written about consumer trends, brands, branding, media, marketing and the advertising communications industry in SA and across Africa, for over 20 years, notably, as previous Africa Editor: Bizcommunity.com; Editor: Bizcommunity Media/Marketing SA; Editor-in-Chief: AdVantage magazine; Editor: Marketing Mix magazine; Editor: Progressive Retailing magazine; Editor: BusinessBrief magazine; Editor: FMCG Files newsletter. Web: www.sourceagency.co.za.

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