MIPTV 2008 to honour Japan

Japan Day at MIPTV, Monday 7 April, will celebrate the best of what the media and entertainment industry in Japan has to offer through conference sessions focusing on the Japanese Animation and Format export markets; digital media expert speakers throughout the week and an opening cocktail party focusing on Japanese programmes and genres such as animé.

"We are proud to highlight Japan at the 45th MIPTV," says Paul Johnson, director of the television division. "Japan has always played an important role at our markets and more importantly is a key player in the global entertainment industry particularly in digital delivery. The Japanese have also been some of our most loyal clients with their attendance at MIPTV dating back over 40 years."

In 2012 the country will be the second-largest market for mobile television services behind the United States and ahead of Italy^*. Furthermore, nearly 60% of animation produced in the world has a made-in-Japan sticker on it^**. The latest trends coming out of Japan are its increased global presence in exploiting its format rights and investing in local productions outside of Japan.

MIPTV featuring MILIA will be held in Cannes, France, 7 – 11 April 2008.

^*Juniper Research Report 2007
^**METI Report 2004.