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Loeries Content Feature

[Loeries 2015] Expectations with... Red & Yellow

In our feature running until Loeries Creative Week in Durban this August (yes, August, not September and Durban, not Cape Town!), we find out what Patrick Young, Red & Yellow's design lecturer, expects...
[Loeries 2015] Expectations with... Red & Yellow

1. What's your official job title and how long have you been at Red & Yellow?

Young: I'm a lecturer on our Graphic Design & Art Direction Diploma. I've been here since March 2014.

2. How long has Red & Yellow been attending the Loeries?

Young: For round about fifteen years.

3. What's your biggest Loeries highlight of years past?

Young: Highlights are always students we have taught winning awards and experiencing the night as finalists and the weekend as a whole. It's really fun for them, puts their work into the spotlight and it comes at a great time of year. If a student does well, it gives them and their classmates a huge amount of confidence.

Other than that, as a foreigner, I'd have to say discovering the legend of Riaan Cruywagen would be a major highlight. And what about the Hof!?

4. What are you most looking forward to from Loeries Creative Week 2015, set to hit Durban in August?

Young: Personally, the waves and plenty of local flavour. Not just Bunny Chow though. I've been a fan of Richard Hart's Disturbance studio since I moved here from the UK and I hope we get to hear from him at the seminars, which are always on my list during Creative Week. I notice there is a new award category, Service Design and it will be interesting to see how that goes and who is excelling in this area. [Ed: Watch for next week's Loeries article, which explains exactly what the new category is all about!]

5. Tell us about some of work that you're entering this year!

Young: We will have entries in most categories that we focus on at the school. From traditional print and advertising media to integrated campaign, packaging, identity and collateral design. We have a long history at the awards and our current students have some big shoes to fill.

6. Who do you predict will win big this year, and why?

Young: Anyone that gets a ticket! Clients, agencies, brands, students and schools who said yes to great ideas.

Lots to look forward to for all attending, it seems. Click here to visit the Red & Yellow press office.

For more on what to expect from this year's Loeries' Creative Week, visit the official Loeries website or our special Loeries Creative Week section.

About Leigh Andrews

Leigh Andrews AKA the #MilkshakeQueen, is former Editor-in-Chief: Marketing & Media at Bizcommunity.com, with a passion for issues of diversity, inclusion and equality, and of course, gourmet food and drinks! She can be reached on Twitter at @Leigh_Andrews.
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