Adam Byars

1. What's your official job title and how long have you been at the agency?

Byars: Managing Partner. I have been at Grid for over four years now.

2. How long has your agency been attending the Loeries?

Byars: Grid has been attending for over 10 years now.

3. What's your biggest Loeries highlight of years past?

Byars: To win and be acknowledged by the industry is always special, but nothing tops that feeling of winning a Grand Prix. Grid has four Grands Prix across various clients and brands.

4. What are you most looking forward to from Loeries Creative Week 2015, set to hit Durban in August?

Byars: The move from CT to Durban will bring its own special element to this year's Loeries. Durban has its own style of creativity.

5. Tell us some of your own agency work you're entering this year!

Byars: We can't give anything away as yet...

6. Who do you predict will win big this year, and why?

Byars: Design-led communication is finding its own place at Loeries and awards around the world. Purpose-led brands have influenced and changed the landscape, so I assume it will be an interesting year!

Lots to look forward to, it seems. Click here for a reminder of the secret behind GRID's 'brand creation and refresh' success.

For more on what to expect from this year's Loeries' Creative Week, visit the official Loeries website or our special Loeries Creative Week section.