Why is this SA radio legend betting big on personality-driven streaming apps?
Memeburn readers of a certain age might remember blasting their radios to the latest dance hits in preparation for a big night out. And if you were listening to one of those stations in particular, chances are the person mixing those tracks was Derek - aka "The Bandit" - Richardson.
14 Mar 2016
Image source © Memeburn
Now working at an ad agency on the Isle of Man, Richardson is also one of a handful of high-profile South African radio personalities throwing their weight behind a suite of genre-driven streaming apps.
Powered by South African media giant Kagiso, Richardson’s app is called Databass and features a mix of progressive house, trance, deep house, EDM, chill and techno.
The app, which is free, doesn’t just feature tracks curated by Richardson, but also mixes from up-and-coming DJs. It’s clear, however, that Richardson is the driving force, and dominant voice behind the app...
Continue reading the full article on Memeburn.
Related
A new view for 2025: Viu appoints Mediamark as its sales partner 17 Jan 2025 eMedia investments COO Antonio Lee appointed BRC chairperson to drive audience research innovation 18 Dec 2024 Content consumption remains robust, despite traditional TV and radio figures down 10 Dec 2024 Juta acquires Contractzone and Litigator to expand legal tech solutions 7 Oct 2024 East Coast Radio bids farewell to managing director, Boni Mchunu 24 Nov 2023
