Radmark to publish guide to radio advertising

"The guide is in response to a need expressed by key industry decision makers for such a tool," continues Gibson. "We at RadMark believe it will prove to be invaluable as it provides an easy-to-access snapshot of pertinent, practical information."

RadMark represents a portfolio of five regional radio stations: Jacaranda 94.2FM, East Coast Radio, Kaya FM 95.9, Heart 104.9 and iGagasi 99.5fm. It parts ways with Classic FM 102.7 from October 2006.

Each issue will include a list of explanations for commonly used, yet often misunderstood, radio terms, such as reach, frequency, gross rating points and the like.

In response to the frequently asked question "What role/s does radio play in mixed media campaigns?", the first booklet will focus on 'Using Radio With Other Media'. It will expand on radio's effectiveness as a solus medium and explain how radio can add value when used in conjunction with other media.

For a copy or for more information, email .