[Biz Takeouts Podcast] 180: Hendri and Kyle from Barbarossa Media

We were joined in studio by the agency founding partners, Hendri Lategan, CEO and Kyle Hauptfleisch COO.

We spoke to Barbarossa Media about:

• The history of the agency and why it started.

• The services offered by the agency.
• Content marketing as a marketing foundation.
• The measuring of content marketing.
• The sales cycle of content marketing plus value and relevance.

• The state of content in south Africa right now.

We end the show by looking at the future of content, the trends we can expect and the future of Barbarossa Media. All this and so much more is covered in the podcast this week.

An Introduction to Content Marketing by Barbarossa Media.

Episode 180: Hendri and Kyle from Barbarossa Media chat content



Date: 7 July 2016 Length: 26:36min File size: 25MB Host: Warren Harding


The news roundup from Bizcommunity:

• How millennials prefer to work
  
• Why brands miss their target market
  
• Those 'idiots' are your brand ambassadors!
  
• Elements of a great content marketing strategy
  
• South African agencies to benefit from iDidTht.com launch of #WorkToWatch

If you are interested in getting interviewed on Biz Takeouts, or want to suggest a show topic, email Warren Harding (@bizwazza) on moc.ytinummoczib@stuoekatzib.

Bizcommunity.com's Biz Takeouts Marketing & Media Show takes South Africa's biggest online marketing, media and ad industry platform to the airwaves and gives relevant, useful and interesting insights into all aspects of marketing in SA, Africa and beyond. Each week, the show features the movers and the shakers of the industry, current media trends, upcoming events and brand activities.

For more:

• Bizcommunity Special Section: Biz Takeouts
  
• Bizcommunity Search: Biz Takeouts
  
• Previous Biz Takeouts podcasts: Bizcommunity
• Bizcommunity: twitterfall
  
• Twitter Search: #biztakeouts OR "Biz Takeouts"
  
• Email: moc.ytinummoczib@stuoekatzib