Global sportswear brand Puma has announced a collaboration with The Tetris Company, Inc., that will see Puma's latest RS shoe silhouette sporting a design theme inspired by the iconic video game brand.
Fittingly, both brands introduced products in the 80s that are now considered cultural icons. Originally designed and programmed by Russian game designer Alexey Pajitnov in 1984, the Tetris game rose to fame when it was introduced on the Nintendo Game Boy in 1989. The RS (Running System) sneaker originated in 1986 as a running sneaker with the Running System technology allowing superior cushioning and midsole support.
Puma says the new partnership enriches its "ongoing stories of reinvention by partnering with influential and creative brands that push culture forward through innovation in design, style, technology, and more". Embracing the future and honouring the past, Puma revived the RS silhouette and built it from the ground up. The result is an OG-inspired range with an innovatively-designed and remixed silhouette.
For Tetris, now celebrating its 35th anniversary, this partnership enables the brand’s to grow its lifestyle product offering with a shoe design that is unique for sneaker enthusiasts and collectors. In doing so, the company believes it furthers its mission to introduce fun, innovative products that speak to the distinct interests of the brand’s ever-growing global fan base.
The Puma x Tetris RS iteration releases worldwide in October 2019.