New campaign for Deloitte South Africa focuses on its people's passions

Thiru Pillay

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Zwelakhe Gumede

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Created by Chillibush Communications, phase one highlights seven staff members. Sporting enthusiasts are Thiru Pillay, director and head of the consulting division, who is a super biker in his spare time; Pieter du Preez, a member of the actuarial & insurance solutions team and a Paralympic athlete at London 2012; Odette Richard in the financial institutions services team who is an ex-Olympic rhythmic gymnast; and Lee Swan, a manager in the consulting area who was the first African woman to win the Polar Race (2011).

Deloitte's musical cast comprises Navesh Ragoonanthun from the firm's strategy practice who is a talented saxophonist; tax specialist Billy Joubert, a pianist and composer and Zwelakhe Gumede, a trainee accountant and marimba master.

Richness and diversity

The campaign invites viewers to appreciate the richness and diversity of the Deloitte team, highlighting the 3500 unique and dedicated problem solvers with sharp minds and radical thinking working to provide business solutions to clients in South Africa and Africa.

"This campaign is about the unique and passionate people we employ and how this translates into the depth and breadth of services we offer to our clients," says Stuart Tudor-Owen, head of brand at Deloitte. "We're a genuinely diverse bunch of professionals and passionate about what we do.
The campaign fits clearly with our view that passionate people deliver inspired results."

"We worked to showcase the diverse talent of the staff reflected in activities and interests outside of their working lives - interests which invariably enable them to deliver more inspired solutions at work," adds Dale Hefer, MD of Chillibush.