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Sign up for our webinar and find out how to create effective multichannel marketing campaigns
Consumers feel bombarded with content coming at them from more places than ever before. New research from Kantar Millward Brown's annual AdReaction study shares five principles to help brands create successful integrated and customised campaigns that will avoid the pitfalls of fragmentation and maximise media synergies across channels.
Learn more about:
- The global state of play for multichannel campaigns
- Why integrated campaigns are more effective at building brands
- The importance of customising content for each channel within a campaign
Our experts will discuss key challenges marketers face today and outline success factors to help you maximise synergies across channels and develop multichannel campaigns that drive brand growth.
Click here to register for one of our webinars in your time zone: Tuesday 6th, Wednesday 7th or Thursday 8th February.
Can’t make the webinar, sign up anyway to receive the recording after the webinar takes place!
Kantar is the world's leading evidence-based insights and consulting company. We have a complete, unique and rounded understanding of how people think, feel and act; globally and locally in over 90 markets. By combining the deep expertise of our people, our data resources and benchmarks, our innovative analytics and technology we help our clients understand people and inspire growth.
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