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The five golden rules of loyalty - the TLC Marketing perspective
"Ask not what your customers can do for you. Ask what you can do for your customers." This was one of the five golden rules of loyalty communicated by Preneshen Munian, Agency Director of TLC Marketing Africa, to delegates who attended the annual Brand equity and Customer Loyalty conference in Johannesburg last week.
Preneshen Munian - Agency Director
The conference highlighted the most important aspects regarding branding strategies, loyalty programmes, customer retention, partnerships, implementation, technology, brand equity, technology advancements in South Africa and how it affects the industry and measuring these brand and loyalty programmes. Preneshen also went on to emphasise that brands need to ensure that their loyalty schemes suits their clients' needs and that "it's not about the customer being loyal to you, but you being loyal to the customer".
TLC Marketing has over 20 years of experience in delivering successful campaigns ranging from loyalty platforms to added value consumer incentives by using intelligence from 14 international offices as part of the TLC Marketing Worldwide Group.
For more information, please visit www.tlcmarketing.com
Media Contact: Supriya Singh on 011 676 7700 or moc.gnitekramclt@hgnis.ayirpuS
TLC Worldwide Africa is a global MarTech solution that rewards consumer behaviour with experiences. For 30 years, we've been connecting people with experiences that match their passions. The uniqueness of our business model is doing this for a fraction of the cost, making it commercially viable for brands to offer free experiences to their consumers as a reward for sales, engagement, and retention.
Now operating from 14 worldwide hubs, the TLC Platform connects millions of consumers with over 150,000 experience reward partners. We trust in decades of proprietary data to ensure we offer the right experience to every individual.
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