London School of Marketing's email marketing whitepaper now available

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The London School of Marketing (LSM) has released its latest whitepaper, titled Email Marketing throughout the Customer Lifecycle.

As a resource for professionals and students alike, Email Marketing throughout the Customer Lifecycle, joins a host of other valuable resources freely available on the LSM website to existing and prospective students.

"Email marketing has been around since 1978, and may seem like an old timer when compared with more modern advances in digital communications," states the whitepaper. "However, it has retained its popularity amongst both marketers and consumers, and can have a surprisingly powerful effect on company-customer engagement."

The in-depth, fifteen-page document looks at how contemporary techniques, such as lifecycle marketing, can use email to build and retain strong customer relationships. It also addresses the essential question for digital marketers today: with such drastic market changes, is email marketing still alive - and if so, why?

Click here to download a free copy.