Owned and launched by exhibition and event organisers South Africa RAI, WIKID is the first show of its kind on the continent that directly addresses and acknowledges the massive influence young people ranging in age from toddlers to teens exert on shopping decisions. WIKID provides marketers and brand owners with an omnipotent tool to create dialogue and research one of the most elusive and eternally evolving consumer segments.
"Nedbank's participation in the WIKID expo reinforces our commitment to educating the youth on the importance of financial responsibility and what it takes to achieve financial independence. Most people are aware of the need to save and the long-term benefits that saving brings but aren't sure how to get started. No matter what your age, a responsible approach to money management should include plans that support 'saving to spend' and 'saving to invest'," says Anton de Souza, chief operating officer of Nedbank Retail.
