Child Welfare rebrands
Child Welfare South Africa (CWSA) - previously SA National Council for Child and Family Welfare - now has a new name, a new logo and a new corporate identity as well as a redefined structure.
Deloitte Consulting designed and developed the new business model for CWSA. This work was undertaken on a pro bono basis as part of the company's Corporate Social Responsibility programme. Jaco van Niekerk, Deloitte's Project Manager, said that it had been a worthwhile investment for both the company and employees in helping to shape the future of an organisation that had served children and families in South Africa for 80 years.
Mariette Bossert, of Double Purple d'zine Studio, created the colourful new logo for CWSA. Having helped needy children through regular contributions to Child Welfare for many years, she found it particularly gratifying to be able to assist the organisation through her expertise in graphic design.
For more information on the work of Child Welfare South Africa please visit the website www.childwelfaresa.org.za.
