My Chocolate Box delivers hand-selected chocolatey treats monthly

Sylvia Schutte, MD of Stratitude and Adrian Zanetti, MD of Next.

“Who would not want a range of premium chocolates dropped off at their door?” asks Sylvia Schutte, MD at Stratitude. “The boxes are different each month and include well-known local and international brands such as Beyers Chocolates, Sweetie Pie, Coach House, and Amarula Chocolate and Fudge, as well as other globally sourced chocolates. Some of these products are new to the market, so they are not in the stores yet.

“Working on a monthly subscription campaign, which is for chocolates, is fun but it is also a competitive industry. This is why we put research and thought into the strategy before starting on any designs. We want to appeal to the loyal chocoholic and so our creative direction was to use decadent images and rich, chocolatey colours that immediately make your mouth water.

“It is not just about creating a beautiful campaign, it is about driving sales. All the elements developed by the agency, from the product video and outbound sales campaign, to the website and social media campaigns, are focused on showing the value that subscribers will get for their monthly subscription and enticing them to join.

“We highlighted the brands that will be in the boxes, showing value for money and the added benefits that members will get, such as entries into monthly competitions, tickets to chocolate events and exclusive discount offers. Our creative team loved working on this concept and we are proud of the result. My Chocolate Box is every chocolate lover’s dream,” concludes Schutte.

My Chocolate Box is a subscription service where members pay R349 a month and receive a box of chocolates delivered to their door. For more information, go to www.mychocolatebox.co.za.