"The growth of women's golf has been fantastic to the sport, and the global interest in the World Cup reflects that," De Kock explains. "But it's also an area that has offered us greater scope for coverage, and the content and style of the magazine have grown in a number of similar areas."
But De Kock stresses that while the cover is a sign of the magazine's commitment to staying fresh and relevant to South African golfers, it doesn't mean wholesale change is on the way.
"Tiger Woods and Michelle Wie have made golf increasingly popular with young people, and South Africa's growing black middle class is further swelling our golfing population," De Kock explains. "These are developments that broaden the scope of the magazine's coverage, but that doesn't mean getting rid of what currently exists and simply replacing it with something new."
With golf acting as everything from conduit for property development, to agent of social change through development, the challenge facing the golf media is stay in touch with the game, keeping an eye on the new without disregarding the old, and keeping the watchful eye on the game's progress that readers have come to expect.
The new-look, February issue will be on sale from Monday, 23rd January 2006.
