Taverner's Platform Business News background

Taverner's Platform Business News covers the full spectrum of the liquor industry and is the source of vital "must read "information for decision makers/traders and consumers.

Taverner's Platform Business News is distributed in the taverns and shebeens in major metropolitan areas of South Africa, primarily focusing on townships and CBD based top influential outlets. Founded by a seasoned marketing guru that has worked for both Brand house and Distell in both sales, marketing and activation roles the publication is a compelling platform for traders to share best practices and for companies and key stakeholders to connect with traders and consumers on driving key messages that affect the industry.

The publication covers business news that seeks to inspire business owners through inspiring stories and knowledge sharing with some of the most successful business people. It also serves as a touch point between the liquor companies and the traders. This is an ideal publication for suppliers to communicate directly with their customers in a professional platform.

This is a 30 page publication with a print run of 30 000 copies a month distributed to top 500 influential outlets monthly. The primary target market is liquor traders, secondary target market is consumers and its worth mentioning that the owner get a personalised copy to give him/her the special attention he/she deserves.

Benefits for advertisers

✔ Clear route to reach your traders/consumers

✔ Opportunity to talk directly to your customers and target market

✔ Maximum exposure for your brand

✔ Opportunity to talk directly to your consumers as well

✔ High Reach

✔ Cost Effective method to reach your target market

Overview

Taverner's Platform Business News focuses on South African tavern culture focusing on both traders and educating the public particularly the youth about substance abuse, responsibility and sharing trends and inspiring stories.
Taverner's Platform Business News has been designed and presented as the premier publication for taverners and the youth to serve the following purpose:

✔ Serve as a communication platform for both companies and traders

✔ Be the leading voice of the traders to share best practices and inspiring stories

✔ Create a platform that can be used by brands and organisations that have taverns and the youth as their primary target market

✔ Taverner's Platform endeavors to be a premier publication that will provide unparalleled value to the target market and the commercial clients of the publication.

✔ It is edgy, but also has the purpose of inspiring and empowering both traders and young people while being relevant and appealing;

✔ Taverner's Platform is a credible brand with relevant and alluring content in the quest to highlight issues of importance to young people

Mission

Taverner's Platform Business News strives to serve as platform between traders and manufacturing companies, educate young people nationwide about substance abuse, safety, responsibility and inspiring stories. As the portal for youth information across the country, it seeks to educate young people about alcohol abuse, responsible drinking, safe sex and transcend local and provincial boundaries in the pursuit of a common youth identity. It serves to demystify stereotypes associated with taverns, articulate the needs and aspirations of youth across gender, religion, geography, educational boundaries, and "Embrace Taverns as part of South African Heritage"

Features

✔ Each month, Taverner's Platform Business News provides a diverse array of articles that offer an in-depth look at issues of particular importance to traders and South African youth.

✔ Our features cover Inspiring stories, product launches, marketing campaigns, trader's news, trader's role models/best practices, trends in showbiz, events in pictures, sports, entertainment, finance, career issues, and personal growth.

✔ Each month we also feature YOUNG, GIFTED AND TAKING OVER, a profile of rising star with an inspiring success story which is a great platform for "Cross Pollination of Ideas between taverners/traders and also South African Youth"

Readership and Demographics

• The magazine's target demographic is predominantly young, urban followers.
  
• They are ambitious, professional, creative and entrepreneurial. They are determined to "make it"- with or without tertiary education. They are very aware of themselves and of the world around them and are determined to make a statement.
  
• They aspire towards affluent living as a reward for their hard work.
  
• They are ambitious, literate and relatively comfortable with technology.
  
• This consumer segment is talented and has great potential.
  
• They have big dreams and see the world differently, and they believe they can be a success.

Circulation

• Date of Launch Edition: Friday 31 May 2012
  
• Distribution Frequency: Monthly
  
• Circulation: 30 000 copies
  
• Distribution centers: Taverns and bottle stores in Johannesburg and Durban in both townships and CBD
  
• Digital version available on Taverner's Platform's website
  
• Language: English

Target Market

• Primary target market

✔ Business people that run tarverns/shebeens in major metropolitan areas of South African with keen interest to grow their businesses. These individual have a great interest to grow their business and always go a long way to get inspiring stories that will make them thrive in their businesses.

✔ Consumers that visit taverns throughout South Africa with the aim to either meet their friends or to relax at the end of their day. These guys are economic active and to them status is about the car you drive, fancy clothes, people you associate yourself with and of course your drink is a reflection of who you are. They are either general workers or CEO's of major corporations who visit these outlets to reconnect with their friends and catch up 'in Search of traditional flavour"

Secondary Target Market

✔ Major companies that have keen interest to get taverns to buy their products.

✔ Media houses/major advertisers who intend to reach the lucrative youth market in South African taverns