Media24 acquires 100% of Thought24

Media24 acquired the remaining 50% shareholding in Thought24 on 1 April 2009, making the company a wholly owned division of Media24 and responsible for publishing True Love, Move!, Real magazine and new launch Move! Parent.

Jonathan Harris, CEO and co-founder of Thought24, says that grouping these leading black female magazine brands under one roof creates a knowledge base in publishing which is unique in the South African magazine market.

Harris said the aim behind Thought24 is to offer a “highly strategic grouping of titles for advertisers wanting to reach the black female market. In addition to offering targeted reach at low cost, our primary sales focus will be to continue to provide quality value-added industry research, create tailored brand solutions and, most importantly, deliver a high return on investment to advertisers.”

John Relihan, CEO of Media24 Magazines, says this strategy is designed to adapt to the changing demands of the magazine industry.

"Thought24 will be focused on a very large and important segment of the market enabling its CEO to build a strategy for readers and advertisers that is equally focused. In a competitive magazine market that's exactly what you need."