
Subscribe & Follow
#MFGIndaba: Expect to be disrupted

If software crashes, you can restart it. In the IT world when you do not know something, you Google it. “Not so in the vehicle manufacturing world and the vehicle industry understands this,” he says. He points out that all the vehicle scandals have been from technology companies producing vehicles, not traditional vehicle manufacturers.
Autonomous vehicles and their technology have existed for a long time, so why aren’t we all “driving” them? “Vehicle manufacturers know what it is to be sued for a death because of your vehicle.” He points out that all the vehicle scandals have been from technology companies producing vehicles, not traditional vehicle manufacturers.
“Vehicle manufacturers understand that bringing the vehicle manufacturing world and the technology world together is not easy. However, technology companies do not necessarily understand what manufacturing means,” he says.
Autonomous driving is also not about technology. The technology has been around for years. “It is about cultural acceptance by humans,” he says. Therefore, BMW has gradually added features to its vehicles such as automatic braking and parking, all leading to the autonomous and driverless vehicle.
“Also, humans understand what a leap of faith is. When you are at a roundabout you take a leap of faith. If your vehicle is going to wait for a safe gap in the traffic it will never go because it cannot make that leap of faith. Humans function every day by breaking the rules. You cannot program that into a car. That’s what is interesting; not the technology,” he says.
Disruptive tech
Taking the above into account he encourages manufacturing companies to ask what technologies will disrupt them. “What materials today might not exist in the future? How will the way we produce products change as new applications come about? What regulations and policies will this bring about? How will all of these affect your manufacturing business,” he asks.
“Digitalisation is about the clash of two worlds and will either wipe out an industry or revolutionise it,” he adds.
“Agriculture is an industry that has many aspects that can be digitalised, such as drones to spray only where it is necessary, infrared sensors that show where it is necessary to water, robots that kill weeds through stomping and fertilise just enough, are all coming. The prototypes are there, but the fertiliser industry is resisting the change,” he says.
Related
New car assembly plans by Mahindra for South Africa 27 Feb 2025 BMW Plant Rosslyn expands production with new X3 models 17 Feb 2025 Astute African manufacturers will move to clean power to align with global investor and importer expectationsYellow Door Energy 22 Nov 2024 Siemens' Keshin Govender's ‘glocal’ approach to build local resonance for a global brand Danette Breitenbach 21 Oct 2024 Card acceptance spurs economic growth in underserved communities 31 May 2024 African Rainbow Minerals invests R20m into research at Wits, gets building named after it 23 Nov 2023 Ford announces R5.2bn local investment for hybrid bakkie production Imran Salie 9 Nov 2023

About Danette Breitenbach
Danette Breitenbach is a marketing & media editor at Bizcommunity.com. Previously she freelanced in the marketing and media sector, including for Bizcommunity. She was editor and publisher of AdVantage, the publication that served the marketing, media and advertising industry in southern Africa. She has worked extensively in print media, mainly B2B. She has a Masters in Financial Journalism from Wits.