The Cipla Miles for Smiles Foundation funds Operation Smile, which provides free corrective surgery to those born with cleft lips and cleft palates, and any other correctable facial deformity. The collaboration hopes to inspire and challenge more individuals to go out and make a difference in the lives of those around them.
David Grier, the founder of the Foundation, has already challenged himself and successfully ran the length of the Great Wall of China and other gruelling adventures. Although not everyone can do what Grier does, everyone can make a difference to the lives of these children and give them a life-changing smile.
Michelle van Schalkwyk, Liqui-Fruit's marketing manager says, "With this campaign, we make it possible for all consumers to make a difference in the lives of children born with facial deformities. In addition, consumers get the benefits of a 100% juice with added grape seed extract and sustainable energy."
Sarah Driver-Jowitt, Operation Smile South Africa's regional director for Southern Africa, adds, "It is initiatives such as this that proves that anyone, no matter the size of the challenge, can make a difference. Even the small donation of R1 can help us provide free surgery to those who cannot afford it."
The two new iCan flavours, Dark Grape and Red Grape & Pomegranate, are 100% sparkling grape juice and are free of preservatives.
The new easy-to-hold 275 ml slim can has the iconic words "iCan" splashed across it in a burst of colour. The pack design, as well as the shrink-wrap design for the 6-pack, was designed by Just Design. Peninsula Packaging manufactured the packaging and Bevcan supplied the cans. The case configuration of the new range is 4x6x275 ml. The new flavours are now in-store and retail for approximately R8 each.
