
Subscribe & Follow
Sweeter deal with new Café Sticks 200s

The product was launched to satisfy consumer demand for higher in-home consumption which offered additional value. Low kilojoule sweetener sticks are ostensibly the fastest growing segment in the sweetener category, with Canderel selling over 185 million sticks in South Africa in 2007.
“The new product is great for customers because the 200 package size offers up to a 20% saving per stick. The premium tube also looks great so you can place it on your coffee tray with confidence. Canderel sticks are perfect for hot beverages, especially when it comes to complementing premium coffee,” says Jason Frichol, Group Brand Strategist (Fore Good Investments) & Head of Marketing (MeriBrands).

About ActivRetail
The strategic partnership between ActivRetail and BizCommunity offers the best news of its kind to the retail industry. In a strategic positioning agreement, ActivRetail and Retail.Bizcommunity have created an association by bringing a joint offering to this sector in terms of news, information, research, services and product news. This creates the best mix of media, business and trade services to stakeholders within this vibrant industry. Please continue to submit news and updates to editor@fmcg.co.za. Or visit:ActivRetail