CNN Int partners with eTurboNews

CNN International's Tourism Advertising Solutions & Knowledge (TASK) Group and leading global travel industry web portal eTurboNews (eTN) today announced an exclusive content-sharing partnership, giving eTN's 235 000 subscribers in 215 countries worldwide access to the TASK Group's Compass monthly articles. The articles offer eTN's members the latest insights on tourism branding strategy.

The partnership is said to dramatically extend the reach of the monthly TASK Group Compass articles via one of the travel and tourism industry's primary information mediums and strengthens CNN's commitment to the growth and development of the global travel and tourism sector.

Rani R Raad, senior vice president, CNN International commented: “Now more than ever, there's a critical need for the re-stimulation of tourism economies around the world. Joining forces with eTN enables the TASK Group to tap into a really effective source of travel trade information distribution to connect with a vast network of the sector's professionals worldwide. At the same time, it offers the eTN network access to the top level expertise of the TASK Group.”

Juergen Steinmetz, president and publisher of eTN reinforced the importance of collaboration with the CNN TASK Group to assist the global tourism community in overcoming current challenges of the sector as a result of the current economic downturn. “It is important that every opportunity is tapped during these challenging times. A key element in eTN's success has been our ability to create opportunities from which the global travel and tourism industry can benefit. Our partnership with the CNN TASK Group achieves exactly this. Our entire team is excited because this deal could not have come at a more opportune time for the industry.”

CNN TASK Group's Compass articles represent one of the vehicles employed by the TASK Group to support and empower the global travel & tourism community through ongoing provision of intelligence and insight critical to tourism industry stakeholders for growth and development of their respective businesses, organisations and initiatives. Previous Compass articles by the TASK Group have explored issues such as sustainable tourism, finding opportunity in tough financial times, destination branding, and the role of government in the tourism sector

About the TASK Group

The TASK Group, a fully complimentary, bespoke client service comprising a team of external experts in tourism and economic development, works closely with CNN with the aims of supporting clients by creating impactful tourism communications solutions. Now in its third year of global operations, the TASK Group aims to offer clients best of breed insight, information and intelligence to significantly enhance their nation, business and brand building efforts, as well as assist in navigating through travel & tourism crisis-related issues.