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SAARF releases the new AMPS benchmark for print going forward
The South African Advertising Research Foundation (SAARF) has released AMPS 2009AB (Jan-Dec 2009), the first 12-month database to use the Double Screen Computer Assisted Personal Interviewing methodology exclusively.
The impact of the move to DS-CAPI can still be seen, but on a far lesser scale than when the methodology was first introduced in September last year, in the mixed CAPI/DS-CAPI release of AMPS® 2009BA (July 2008-June 2009).
