Following the submission of an unprecedented 34 papers, 20 have been selected for presentation at the 2008 Southern African Marketing Research Association (SAMRA) Conference, each reflecting the conference's aim of showcasing new topics and trends in the research industry.
The 2008 conference is set to take place 27 – 28 May 2008 at Sun International's Royal Swazi Sun and Spa in the Ezulwini Valley in Swaziland. The conference aims to bring together researchers, research users and marketers from all over southern Africa, with the objective of developing and advancing marketing research in the region by showcasing new trends and developments in the industry.
The presentations will include new, research-based developments in:
- Packaging design
- Consumer motivation, and brand image measurement
- Consumer insights and shopper segments
- Anthropogenic climate change in the South African economic and social environment
- Brand use increase (or decrease) prediction
- Defining and measuring social capital
- Copy testing
- Data calibration and advanced weighting
- Computer simulations and agent based modelling
- Market barriers to brand purchases (FMCG)
- Employee commitment
- Driver models, heuristic decision rules and choice predictions
- A hybrid research design used to understand consumer behaviour
- Affective measures and ‘emotional' understanding
- Social networking among consumers
- Identifying opportunities through grocery shopping dynamics
- Sponsorship effectiveness
- Attitudinal brand loyalty
- How some brands/concepts become rapidly popular
With presentations from researchers at Added Value, Business Development Research Consultants, Customer Equity Company, Ipsos-Markinor, Media24, Research International, Shopper Behaviour Research, Snack Worx, Social Surveys, Synovate and TNS Research Surveys, the 2008 SAMRA Conference promises a broad representation of the industry.
Bookings for the 2008 SAMRA Conference are open and are coming in fast. Accommodation is limited so be sure to get your booking in soon. For more information about booking, go to www.samra.co.za or email .
