"Eventology" - technology is evolving events industry

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The world of events is rapidly changing, and along with the information and technology era has come new developments in the management and infrastructure of event elements. The company is leading the way in South Africa with its innovative use of technology in eventing solutions. This is having a hugely positive effect on the way that people experience events.

"Perhaps the most revolutionary of its offerings is the near field communication (NFC) technology, which has fundamentally changed the ticketing and purchasing process for South African event goers," explains Brandon Duffield, Head Executive of Ticketpro. Users access NFC capabilities through the use of a personalised transaction card and, once this card is in use, there are a wide range of benefits available to both event attendees and service providers.

"Benefits of NFC cards range from the simplification of ticket and transport booking, the fast tracking or skipping of queues for card holders, the ability to deploy special offers, loyalty rewards and customised discounts, as well as increased security for card holders to make cashless payments at participating venues. This technology also assists in mitigating the risk of ticketing fraud."

Using NFC technology, tickets may be purchased via a much broader range of methods, be it online or at retail stores, petrol stations and Spaza shops. "The world of eventing as we know it is changing fundamentally, and we are proud to be South Africa's pioneering organisation in delivering these innovations to the public and service providers," he concludes.