APR is a professional credential which is internationally benchmarked and recognised through the Global Alliance for Public Relations & Communication Management. Practitioners, consultants, government communicators and educators registered as APRs operate at a strategic level. Minimum entry requirements are 10 years' experience and recognised relevant academic qualifications or over 15 years' experience at management level.
The assessment process is conducted in stages and consists of a briefing/orientation session, submission of portfolio of evidence, written article and profile based on communication strategies and a final interview.
For further information, contact Lorraine Tshabalala on , tel +27 (0)11 326 1262 or go to www.prisa.co.za (accreditation).
