Adidas lets 'monsters in training' scream their hearts out

4 Jul 2013

Kids are invited to scream their hearts out in a specially designed screaming booth, the adidas Scream-O-Meter to launch its collaborative Disney Pixar range of footwear, apparel and accessories called 'monsters in training', inspired by the new Monsters University animated movie (now in theatres).

Adidas lets 'monsters in training' scream their hearts out

The Scream-O-Meter will be in operation from 3-8 July outside Stuttafords in Canal Walk, Cape Town and from 9-15 July at the Explore Court in the Gateway Mall, Durban. Entrants can win a Monsters University bedroom makeover and other prizes including Disney Monsters University certificates, mazes, pencil cases and toys.

The Scream-O-Meter designer, Craig Bellingham, MD at Kirmack Designs, explains that the machine is "a specially designed booth which uses a microphone and audio amplifier circuit that measures each scream and coverts it into an electronic signal that represents the volume level. The louder, scarier and more deafening the scream, the better the chances of winning!"

The new range is available at adidas Kids, Performance and Concept stores this month, countrywide.