Getting the best out of franchising

Sustained success as a franchisee is predominantly an arduous task, as these entrepreneurs encounter a host of challenges and setbacks in a customer service orientated business that requires patience, dedication and constant attention to detail.

"Franchising certainly offers its unique challenges, such as local area development, having to work within a conformed system, the risk attached to starting it, the tremendous amount of time and initiative required, and having to constantly attend to management aspects of the business," says Nienaber.

"The best way to counter these challenges is to be hands-on, by promoting and helping to grow the brand. If you understand the business you're in, then you will ultimately have a better grasp of what to do in difficult circumstances."

Involvement and respect are crucial

Roux reiterates that personal involvement on a daily basis, and respecting the roles and responsibilities of a franchisee and franchisor, is key to any successful franchise. He adds that fair and respectful management assists greatly in motivating staff to reach their full potential.

"I show respect to all staff members and treat them in a fair and even-handed manner. I believe that one should lead without any airs or graces, and that you can only earn respect through respectful action on your part. By employing this management style, my employees have reacted in a positive way, and show me the same respect," he says.

Roux believes that franchising offers crucial support, whilst still providing the scope for franchisees to make personal business decisions. In the same vein, Nienaber chose to go the franchising route owing to the security it offered.

"As this is my first business venture, the franchising model offered a secure and supportive structure to start-up a business, with constant support and advice available and less pressure in not having to build a brand from scratch. Ultimately, this swayed me to choose franchising, as it is the best option for a relatively inexperienced franchise entrepreneur," she says.

Staff critical to operations

Nienaber maintains that regular incentives, constructive feedback and comprehensive training are crucial in motivating staff to reach their full potential. She says that she encourages a 'disciplined open door policy' in her business, based on a consistent management style, and that most employees respond positively to this.

Nienaber offers sage advice for those looking to become involved in a franchising business.

"Anyone looking to get involved in franchising must be sure that this is what they want to do, and have to choose the location of their franchise carefully. I would also suggest that you seek insight into the brand and franchising model by speaking to other franchisees that already have experience in dealing with the same matters that you will encounter."

Roux concludes that, ultimately, franchising is a highly rewarding new business option.

"Once your franchise is up and running, you have the reassurance that you can draw on support of an established franchisor and a proven idea with the backing of a recognised brand name and trademarks. This allows you the freedom to flourish, and create a lasting business in which you can still stamp your own mark."