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Competition for 2010 flag bearers

A free competition involving all adidas retail outlets began this month [April 2010] to find 384 youths 12-16 years old to become flag bearers for the 2010 FIFA World Cup. The competition, which closes on 16 May, requires entrants to motivate in less than 100 words why they should be chosen.

The winners will carry the yellow FIFA Fair Play flag onto the field at the World Cup games. There will be six children in each of the 64 matches, totalling 384 flag bearers. Over 300 will come from all regions of South Africa and the rest will be selected through worldwide adidas subsidiaries.

The lucky youngsters chosen will be wearing adidas kit with outfits for rehearsal and for the matches, which they will get to keep as a lifetime reminder of this special event. There will also be chaperones provided by adidas and CIP, the adidas events and logistics agency, to ensure the children are supervised and safe at all times.

Tickets for games

adidas is also giving away tickets for some of the best matches, including the opening game, the quarter finals, the semi-finals and the final. This will cover a minimum of one game per host city. “We want the South African public to be part of the spectacle and that is why we are giving away these prime tickets - to find out more about the Flag Bearers and the ticket competitions you will have to visit one of the 600 participating stores nationwide,” says Bradley Stern, senior trade marketing manager at adidas South Africa.

Entry is free for both flag bearers and ticketing and can be done at any adidas store, TotalSports, Studio88, Cross Trainer, Sportsmans Warehouse, Tekkie Town, participating Edgars stores and key adidas football independents nationwide. The public can enter by visiting and clicking on the flag bearers or ticketing competition blocks.

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