During the competition, which closes on 5 January 2010, three ‘faces' will be selected in each region, with the finals in Gauteng in April 2010. There is a prize value of around R100 000 for the new face and two runners-up.
The winner of the 2010 title will not only catwalk away with prizes valued at over R50 000; she will also feature prominently in News Cafe's above-the-line lifestyle campaign for the year.
“This is not your typical beauty pageant, far from it,” says Nick Eleftheriadis, News Cafe marketing director. “It's about the vibe and finding a suitable personality that fits hand-in-glove with our brand philosophy. I would like to take this opportunity to thank our naming sponsor, who together with our other highly fashionable and prized benefactors, so eloquently encourage individuality, together with being COINTREAUversial.”
Prizes
