FMCG News South Africa

Blu-ray shines on sales

Consumers sent the video game hardware and software industry a US$1.33 billion valentine for the month of February, a 34% increase over sales during the same time period in 2007, according to figures released by the NPD Group, an independent market research firm.

The Wii's reign continued as the no.1 video game console, while Sony's PS3 beat out the supply-constrained Xbox 360 for the second month in a row. Gamers picked up 281,000 PS3s versus 255,000 of the Microsoft-made consoles.

Sony's boost in sales represents a 120% improvement over February 2007, the company said.

"The Sony PS3's increasing popularity is due to two reasons. One, the price cuts over the last six months. Two, the fact that it integrates a Sony Blu-ray high definition DVD player," said Brian O'Rourke, an InStat analyst.

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