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FMCG News South Africa

Flora Blend Bar opens at The Zone@Rosebank

A new pop-up store, Flora Blend Bar, has opened at The Zone@Rosebank offering consumers a free taste of Flora margarine, blended onsite with varying seeds to create new flavours. In addition to a variety of Flora-inspired tapas, the menu showcases a wide variety of culinary uses for spreading, cooking and baking with the product.
Flora Blend Bar opens at The Zone@Rosebank

From mini crumpets, quiches and banana breads to soups, chicken pate, salads and scones, the menu offers guests scrumptious, melt-in-your-mouth options to satisfy any sweet or savoury craving. The freshly made popcorn flavoured with melted drizzles is an exceptionally moreish snack.

Visitors to the Blend Bar can experience first-hand the simple and real ingredients used to make margarine and observe the masterful blending process. Guests can watch as the Flora Masterblender - a trained margarine creator - transforms plant and seed oils into delicious margarine spreads, using ingredients found in your pantry. After witnessing the creation of freshly homemade margarine, guests can taste exotic margarine flavours that they wouldn’t get elsewhere. The Masterblender demonstrates how the unique oil blend - made from pressed Sunflower seeds, Canola seeds and Linseeds – are the cornerstones of the recipe and explain how these oils help give the delicious spread its heart healthy benefits.

“The Blend Bar was created to educate people on making informed choices for a heart healthy diet,” explains Christine Van Niekerk, marketing director of spreads and dressings at Unilever. “We wanted to provide consumers who are curious about spreads, with the knowledge to better understand margarine and Flora, to share with them the ingredients that make up our products and to do so in an engaging, interesting and memorable way.

“Our team hopes the store’s interactive and educational format will inform South Africans on the truth about margarine and about the healthy fats contained in the product, making it good for your heart health…naturally. Only with facts can people make better choices for their diets and this was a key consideration behind the creation of the Flora Blend Bar,” concludes Van Niekerk.

The store, open from 10am-6pm from Monday to Saturday and from 10am-5pm on Sundays, celebrates Heart Month in September. It closes on 25 September. Tasting Bar treats are made to order and prices are available in store.

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