Integrating social media into the workplace

Sites like Facebook help bring people to company websites. When searching for a new supplier or service provider, potential clients and customers will look for a company presence on the Internet first. Facebook is another way customers can find the service they're looking for. Most corporate Facebook pages lead viewers to the official company website, where more information and contact can be sourced.

First impression

Social media platforms are effective networking tools. They give potential clients and customers an opportunity to get to know the business and its people before coming to the office for a new customer experience. Several companies have gained new clients simply because of their Facebook page.

If a company is going to deploy social media platforms like a Facebook fan page for example, the business needs to be committed to it and understand that the page needs constant attention. When a member of the public interacts with a company's Facebook page, they expect a response.

Companies need to embrace technology as an enabler in the business. They need to develop a clear strategy as to what the objects are. Companies rarely develop a clear social media and online strategy, which requires a change in thought, action and deeds right across the company. This is why the implementation of social media so often falls short in its purpose or fails outright.

Professional and personal use

Companies should employ a good content manager for their social media platforms.

A key challenge that business owners will need to navigate, is striking a balance between traditional business management and the integration of social media.

The correct management of these platforms lies in the ability to draw a line between professional and personal use of social media. If business owners are concerned about employees abusing the inclusion of social media in the workplace then poor business management is to blame.