Secret of a successful digital campaign: Think like a journalist

Here is the list of Top 10 digital campaigns that have won the biggest number of Grand Prix or Gold awards in digital categories:

1. Dumb Ways To Die - 19 awards (2 Asia-Pacific AdFest, 6 Cyber Cannes, 2 Clio Awards, 3 Webby Awards, 2 D&Ad, 3 AME Awards, 1 New York Festivals)
o Advertiser: Metro Trains
o Agency: McCann Melbourne
o Country: Australia
o Case study: Dumb Ways to Die

2. Clouds Over Cuba - 7 awards (2 Webby, 3 Cannes, 1 Andy, 1 One Show Interactive)
o Advertiser: The JFK Presidential Library & Museum
o Agency: The Martin Agency Richmond
o Country: USA
o Case study: Clouds Over Cuba

3. Bodyform: The Truth - 6 awards (1 Cyber Lions, 4 Revolution Awards, 1 The Digitals)
o Advertiser: SCA (Bodyform)
o Agencies: Rubber Republic, Carat
o Country: UK
o Case study: Bodyform: The Truth

4. Hashtag Killer - 5 awards (3 Webby, 1 Andy, 1 New York Festivals)
o Advertiser: Water Is Life
o Agency: DDB New York
o Country: USA
o Case study: Hashtag Killer

5. Beauty Inside (Toshiba+Intel) - 5 awards (3 Cannes, 1 Clio, 1 Webby)
o Advertiser: Intel + Toshiba
o Agency: Pereira & O'Dell
o Country: USA
o Case study: Beauty Inside (Toshiba+Intel)

6. Driving Dogs - 5 awards (3 Axis Awards, 1 Clio, 1 New York Festivals)
o Advertiser: Auckland Society for the Prevention of Cruelty to Animals
o Agency: Draftfcb
o Client: New Zealand
o Case study: Driving Dogs

7. Coca Cola: Million Reasons to Believe in Thailand - 5 awards (3 Festival of Media Asia Awards, 1 Cannes, 1 Marketing Events Awards)
o Advertiser: Coca Cola
o Agency: Inititative Bangkok
o Country: Thailand
o Case study: Coca Cola: Million Reasons to Believe in Thailand

8. Oreo Daily Twist - 5 awards (1 Clio, 1 Cannes, 1 Effie NA, 1 Andy, 1 Facebook Studio Award)
o Advertiser: Mondelez International (Kraft Foods)
o Agency: Draftfcb. 360i
o Country: USA
o Case study: Oreo Daily Twist

9. Our food. Your questions. - 4 awards (1 Cannes, 3 Webby)
o Advertiser: McDonald's Canada
o Agency: Tribal DDB Toronto
o Country: Canada
o Case study: Our food. Your questions

10. You're Not You When You're Hungry, Snickers UK - 4 awards (1 Golden Award of Montreux, 2 New York Festivals, 1 D&Ad)
o Advertiser: MasterFoods
o Agency: AMV BBDO
o Country: UK
o Case study: You're Not You When You're Hungry, Snickers UK

What do all these campaigns have in common? Hando Sinisalu, CEO of Best Marketing comments:

Hando Sinisalu will present and analyse excellent digital campaigns from across the globe during "The Best of Global Digital Marketing Show" on 15 August in Johannesburg.