Subscribe & Follow
Trending
Advertise your job vacancies
Jobs
- Content Curator Johannesburg
- Campaign Manager Cape Town
- Account Executive Cape Town
- Junior Copywriter and Proofreader Cape Town
- AM Field Sales Executive Cape Town
- Webmaster and Sales Support Pretoria
- Digital Marketing Internship - Paid Position Centurion
- Account Administrator Centurion
- Receptionist Cape Town
- Client Services and Admin Johannesburg
DQ&A Media Group introduces DoubleClick Search
For some time now we have been seeing an increase in online marketing budgets. We expect growth in 2013 may still be greater than in 2012. Our portfolio of services is very complementary: adtech and operations, trading desk, performance marketing, tech solutions, yield management and monetisation. And now we offer for our existing DoubleClick for Advertisers (DFA) clients DoubleClick Search. We can set up, monitor and report on search accounts.
This greater transparency helps you to the aspects of the content campaigns that are contributing the most to your success. Within performance marketing paid search is the third important step in conversion optimisation. So adding search to our offering - both on buy and sell side - is a very interesting proposition. What makes this really interesting is that we link DFA floodlights to advertisers in DoubleClick Search; one tag for display as well as search. We are involved in every step of the process. We can ensure accountability with a dedicated account team. Finally you can have a single data-source for both search and display advertising is interesting for conversion attribution modeling.
Do you want to know more? Please e-mail Rob Steffe moc.anqd@bor.
Read more on DoubleClick Search on the DoubleClick blog
http://www.dqna.com/en/blog/100-dq-amp-a-media-groups-introduces-doubleclick-search.html
Incubeta is an international team of experts in marketing, technology, data, and creative.
- The new digital dilemma: Proving marketing’s value in a profit-driven world13 Mar 11:07
- The martech revolution: Navigating the future of marketing in South Africa28 Nov 13:33
- Incubeta Digital Academy: Shaping the next generation of digital experts22 Nov 09:54
- Use Black Friday to set your business up for success with these 7 insights23 Sep 10:54
- 4 reasons why CFOs love data-drive creative26 Apr 11:09
